Pre-work
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AI Strategy Map Workshop

Your pre-work kit

Complete these four short tasks before the workshop. They take about 20 minutes total and will help your team hit the ground running on workshop day.

Progress 0 of 4 complete
1
Initiatives
2
Assessment
3
Priorities
4
Reading
Task 1 of 4

AI Initiative Inventory

List all your current and planned AI initiatives. Include everything from early ideas to actively deployed solutions. There are no wrong answers -- even a one-line idea counts.

~8 minutes
Copilot for Sales Active
Owner: Sales Director · Reduce proposal writing time by 40% · M365 Copilot
Automated invoice processing Pilot
Owner: Finance Manager · Eliminate manual data entry for 500 invoices/month · Power Automate + AI Builder
Customer churn prediction Idea
Owner: Marketing Lead · Identify at-risk customers 30 days before churn · Azure ML
Internal knowledge assistant Pilot
Owner: HR Director · Reduce time employees spend searching for policies and procedures by 60% · M365 Copilot + SharePoint
Task 2 of 4

"Between Times" Self-Assessment

Based on Power & Prediction by Agrawal, Gans & Goldfarb. These five questions help you reflect on where your organization sits in its AI journey. Select the answer that best describes your current situation.

~5 minutes
Question 1
How many of your AI initiatives improve an existing task vs. enable entirely new capabilities?
All improve existing tasks
Mostly existing
About half and half
Mostly new capabilities
All enable new capabilities
Question 2
When AI is discussed in leadership meetings, who leads the conversation?
IT / CTO exclusively
Mostly IT-led
Shared between IT and business
Mostly business-led
Business leaders drive it
Question 3
How often do AI initiatives require changes to other processes or teams?
Never
Rarely
Sometimes
Often
Always
Question 4
How would you describe your organization's approach to AI investment?
Ad-hoc / opportunistic
Some planning
Planned with budget
Strategic portfolio
Fully strategic / board-driven
Question 5
If you had to stop all AI initiatives tomorrow, how much would it impact daily operations?
Not at all
Minimal disruption
Noticeable but manageable
Significant disruption
Would halt key operations
Task 3 of 4

Strategic Priorities Input

Share your organization's strategic context so the workshop can be tailored to your specific situation. Your answers will shape the exercises and discussions on workshop day.

~5 minutes
1.
2.
3.
Task 4 of 4

Reading Brief

A 2-minute introduction to the Strategy Map concept. Read through this before the workshop so you have a shared language with the rest of the group.

~2 minutes

What is a Strategy Map?

A Strategy Map is a visual tool developed by Robert Kaplan and David Norton (the creators of the Balanced Scorecard). It shows how an organization creates value by connecting strategic objectives across four perspectives -- from foundational capabilities at the bottom to financial outcomes at the top.

Think of it as the "blueprint" behind your strategy. While a strategic plan tells you what you want to achieve, a strategy map shows you how one objective enables the next.

The four perspectives

  • Financial
    What financial results do we need to deliver? Revenue growth, cost efficiency, return on investment.
  • Customer
    How do we create value for customers? Satisfaction, retention, market share, service quality.
  • Internal Process
    Which processes must we excel at? Operations, innovation, customer management, compliance.
  • Learning & Growth
    What capabilities do we need to build? People, technology, data infrastructure, culture.

How they connect: cause-and-effect chains

The power of a Strategy Map lies in the cause-and-effect logic that flows from bottom to top. Each objective at a lower level enables objectives above it.

Financial: Grow revenue by 20%
Customer: Reduce response time to <4 hours
Process: Automate customer inquiry routing
Learning: Deploy AI-powered service agent

Reading the chain from bottom to top: deploying an AI service agent enables automated inquiry routing, which reduces customer response time, which drives revenue growth through better retention and satisfaction.

Why adapt it for AI?

AI investments fail when they are disconnected from business strategy. A Strategy Map forces you to answer: "Which business objective does this AI initiative serve?" -- before you invest.

Most organizations have a growing list of AI ideas and pilots, but no shared view on how they connect to strategic goals. The AI Strategy Map solves this by placing every AI initiative in the context of a cause-and-effect chain. This makes it possible to prioritize, sequence, and communicate AI investments in the language of business outcomes.

What to expect in the workshop

In the workshop, your leadership team will build your organization's AI Strategy Map together. You will define strategic objectives across all four perspectives, map your AI initiatives to those objectives, identify gaps and dependencies, and leave with a prioritized roadmap that connects AI to business value.

Your pre-work (the initiative inventory, self-assessment, and strategic priorities you just completed) will serve as the raw material for the workshop exercises.

Pre-work complete

Your responses have been saved. The facilitator will use this input to tailor the workshop to your organization. See you on workshop day.

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